“Did anyone ever steal your lunch?”
Now that’s an engaged employee! That’s how you engage a customer. And that was how Mihoko started the conversation with me when I entered the trade show booth yesterday.
Much better than….. “Wanna buy from me?”
I was looking at the moldy sandwich below:
She proceeded to tell me that these bags were the answer to the lunch stealing problem that goes on in workplaces around the world. Nobody would ever steal your lunch again. You see the sandwich isn’t moldy; the green splotches are painted on the bag.
Love it! Lunch stealing problem solved. Another significant business challenge checked off the global problem list. That’s what a business does; solves problems. I wrote 50 Ways to Have Fun at Work and designed The Meeting Playce Mat as a response to customers telling me their problems; not because I thought something was needed. Mihoko told me the product design came as a result of way too many people sharing stories of their lunch being stolen.
So here’s the real question………… Do your products and services solve problems?