Once upon a time a friend gave me a cookie jar. I put cookies in them. Then I outgrew cookies (of course that was after I started to outgrow my pants).
Okay, I really didn’t outgrow cookies. No one who loves cookies really ever outgrows cookies. But I realized that having a jar of cookies was probably not the best thing for my health and my waist; and was starting to reverse a weight loss I was proud of.
So I turned the cookie jar into a planter. I removed the jar from the kitchen and put that planter on my desk. Each day I look at that planter and think how I’ve kept a plant alive for close to fifteen years (it’s all about choosing a plant that basically won’t die no matter how hard you try); have maintained a friendship for almost 20 years; and have kept a whole bunch of weight off for over 22 years.
And this has to do with what, Rich?
What other uses have you found for ordinary items? What uses have your customers found for ordinary items? You should ask them. You should hold a contest; engage them in communication. Make it a meeting ice breaker for your team? Employees and customers just might give you an idea; and another revenue stream.
Oh, and by the way; the most important thing about that cookie planter is that I am always guaranteed that someone (or something) will smile back at me each day.
