Cape Cod, specifically Chatham, MA, has become a modern day JAWS. Yep, this New England town has become a feeding ground for great white sharks now that the seal population has been saved. And last week, again, beaches were closed and swimmers were told they could not swim.
But gaggles of people are still making their way to Chatham in hopes of seeing a fin swim by. Of course there are those who are looking for a seal carcass or two as well. They come by bike. They come by car. They are coming with rolls of quarters and planting themselves by those Viewfinders.
But with no swimming what’s a vacation beach town to do?
- You make shark candy
- You sell shark T-shirts
- You add shark pot holders to your kitchen product line
- You stock shark books
- You concoct a shark drink
- You have shark parties
Yes, the town of Chatham has become everything shark; and everyone seems to be having a heck of a lot of fun despite the potential for danger; which is just a reminder that in every adversity is opportunity.
What’s wrong in your industry right now? Where’s your opportunity to sell something to the masses as they are forced to change their actions, buying habits and thought processes. That’s what I’m thinking about today. That’s what I’m sharing with business owners and employee sales teams. So take a Recess and gather your employees together today, identify the problems and come up with a fun and creative solution. Despite the bad economic news, people are still buying.