I’ve become a fan of Domino’s Pizza over the past few years. Yep, I’ve had lonely hotel room nights where I didn’t feel like going out, down to the lobby restaurant, or stare way too long at the candy machine near the elevator as if I was choosing from a gourmet menu. Most of my Domino’s experiences have been positive and I have noticed their commitment to making a better product is paying off.
When watching television my mind tends to wander when commercials come on. People have even commented, “What do you think of that” and my response is usually “think of what?” But have you seen the new Domino’s commercial with the focus on a store owner who created their latest new product? You can view it by clicking here.
- GREAT ideas can come from anywhere in the organization. Open your ears and listen. Forget that an idea doesn’t fit into your 5-year plan and give it some thought. Your 5-year plan is going to get tweaked next week anyway.
- Inviting the “Unusual Suspects” to meetings can help with breakthroughs, new ideas, customer service and so much more. Invite your receptionist or a finance person to the next Product Development session.
- The “experts” (in the case of Domino’s the test kitchens) are not always the experts when it comes to your next product. People who like to play, explore and dream are some of the best experts available to you.
- People on the front line often times know more about what the customer wants than people sitting at HQ thinking they understand it all. The people who deal with customers daily know what they like. I can visualize the Domino’s employee handing a sample of his creation to customers and saying his version of “What do you think of that?” I’m sure they’re paying attention to free food.
- That when egos are put aside everyone wins and new ideas and creations come to be
Now while I’m excited that Brian has been given television exposure about his idea I hope that he gets a fair share of the proverbial pie, pizza pie that is, when the folks over in accounting start adding up the billions and billions of Parmesan bread bites sold! Oh wait, billions and billions is that client’s motto. When the folks over in accounting start adding up the gazillions of Parmesan bread bites sold!
Way to go Domino’s for showing us the innovator and reminding us that new ideas come from everywhere. But more importantly for you the reader…..why not have a conversation with someone today about an idea you have. A stranger. Someone you don’t know. Someone from another department. Someone you meet on the train or in the ladies room. Force them to listen to you. Make them read this blog entry. You have nothing to lose.
Want to get your employees excited about your company again? Rich DiGirolamo knows that a workforce that is excited and ready to play and experiment with new ideas will get them thinking how they can turn customers into long-term followers. Call me today 203.879.5970. Yes, call. Sometimes it’s nice to get excited through the spoken word.