Received this email last week from someone who was once only a newsletter subscriber, but now has an even better title….FRIEND!:
Rich,
A couple months ago a friend forwarded me an article written by CNN & it talked about the best companies to work for. My company was in the top 10.
I commented on the article how I loved working there. I liked how management values your ideas & embraces your suggestions. I said how I loved my co-workers as we all had similar values/goals with the company. I said it was a great company to work for.
Don’t you know I was called into the office & reprimanded?? I had to sign some form saying I’d never do it again & if I did I could be fired!
What employer would not want people talking up a great PR moment? I just don’t get it. I’d be asking employees to share that information. Heck, I’d be having you sign forms and firing you if you didn’t! Especially in this environment where attracting and retaining good people is difficult, expensive and tedious.
In Diary of the Happiest Employee on Earth we read the following:
Week #30
Dear Diary,
This week’s directive: Please dedicate a few hours to Social Media. Please sign up for a Facebook, Twitter, LinkedIn and any other networking site that you can find. Share with others where you work, some of the ridiculous policies we don’t have, and have some fun talking about things that go on here. Go figure. The company sees and wants to seize the Social Media Opportunity. A few hundred people letting others know where we work and how great it is to work here. You think that might create interest in this company? In the products? And it’s so much easier to read on a 19” monitor versus a 2” phone screen hidden under the desk or off to the side.
Word of mouth is the new advertising. Don’t you love when customers talk about you? You should embrace employees talking about you as well. No, you should encourage it! Perhaps make it a part of the job description when opportunities arise.
Dear Employers (and especially you Mr. Top 10), when you are a great place to work people want to tell others. Let them!
————————————
Ever think of holding a story hour for your employees? Purchase 150 copies of Diary of the Happiest Employee on Earth and Rich DiGirolamo will visit your organization and talk about Employee Happiness, creating a thriving workplace, employees: the unused marketing machine, and so much more. Contact Rich to learn more. (Travel may apply.)
Don’t have 150 employees? They make great customer gifts. We can even reprint and include a custom message from you!
