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It’s so easy to keep a customer. It’s even easier to lose one.

I waited in line for close to 5 minutes while you tried to find change of a $100 bill for the customer in front of me. You were running from register to register to back room looking for money. You finally come back and give this person his change.

You now are looking down at the register; doing who knows what. This went on for 30 seconds. Not a long time some would say. All you had to do was acknowledge my presence. You did not.

I walked out.

I probably won’t be back. I really didn’t need to dunk one of your donuts anyway.

 

Free training tip that really shouldn’t have to be shared: Train your employees to say hello, tell a customer they’ll be right with them, or even make a snarky comment about a mess they’re trying to recover from. It will go a long way to retain a customer.

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