- Coffee $.99
- Breakfast sandwiches: $1.50
- Oil Change $19.95
- 2 liter soda $1.39
- We have the best sandwiches in town
- Use your grocery points here
The above are typical of what you see on signage as you drive by those gas station convenience stores. Most of them use a marketing tactic of…….Buy from us! Spend your money here.
Then there’s the gas station along Rte 6, in I believe Scituate, Rhode Island, that proclaims in big bold signage:
WE HAVE PUBLIC RESTROOMS
Which is what I am usually looking for at that point on my ride home from Cape Cod after my coffee has starting working its magic.
But instead of Buy from me, Buy from me, Buy from me, this business takes the approach of giving people what they want.
I also usually buy a coffee refill; this time without the guilt of feeling I need to buy something.
Are you giving your customers things; or constantly selling to them?