I was exiting the highway today behind a slow poke; so slow that I was able to read the lettering in the rear window. It said:
I CAN SHOW YOU HOW TO MAKE A LOT MORE MONEY! CALL 1-800-123-4567
The car slowed down to a stop as the ramp curved to the right. As I approched becoming part of the back seat I noticed the side view mirror on one side was missing and the other side was being held on with duct tape.
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At the end of the ramp the car got in the right lane; I pulled in to the left. I needed to see who was driving this car. I needed to know what the person looked like who was going to help me make more money, yet couldn’t get their mirrors fixed.
And then I started thinking about first impressions – specifically with sales people. I started thinking about people who appear successful and those who are not. I started thinking about people who are true to who they are and what they do and those who are not. I started thinking about companies who hire me; companies who tell me I look like I’m fun and in all my dealings with them from the initial conversation to the thank you I send after the program I try to be all about fun (and value, of course); because that is who I am.
I just couldn’t see this person helping me make more money. What about you? Is the first impression people have of you truthfully who you are?
