Keep Employees Happy; Offer them some sales training
Dear GM CEO of the Month,
I just returned from turning in my Saab to a local GM Dealership. My lease ended yesterday. The lease deal was very attractive. The buyout…..Well that is another story.
I was somewhat not looking forward to going to turn in the car. I was expecting a high pressure sales pitch to sell or lease me a new car. I hate high pressure sales people.
John was a really nice guy. Took my keys; took my odometer reading; had me fill out a form; gave me a copy and out the door I went.
Wow! No high pressure sales!
WOW! No sales pressure at all?????
Not even an attempt to sell me a car. Not a question about why I chose to lease? Not a question about if I have another vehicle at home? Not a question about what my plans are/were regarding a new vehicle?
He just let me walk out the door.
He did tell me that he headed up the truck sales at this dealership; after I asked him how long he had been there. He did tell me that no one else at the dealership wanted to be the person to fill out the paperwork when someone returned a car. So even after I started a conversation with him which many would have seen as an opening of a door he didn’t take the bait.
Nope. Instead he let me leave.
GM…….if this is representative of the dealerships in your network…………you deserve to fail……….and this time I’ll fight tooth and nail before my tax dollars bail you out!