Let your employees lead and the customers will follow
Why are companies striving to be like Southwest, Google, Zappos or Apple?
Yes, their employees love them. Yes, their customers love them; and in one of those cases it is even a little creepy and cult-like.
Chances are you will never be like them. These companies worked hard at creating a culture from the inception; and hired accordingly. They’ve invested time, money and other resources into training and creating an engaged workforce who could go out there and engage customers – customers who keep coming back for more – customers who would throw themselves on a sword or take a bullet to protect their brand.
But you have your own people; with great ideas; and unique personalities (now granted some of those are creepy too; but we all make hiring mistakes). How do you turn those into a workplace culture that is so different and so radical from everyone else? That’s what I focus on when I work with my clients. What sets you apart from the rest? How do you get your customers to take a bullet for you?
You don’t want to be like them; you want to be alongside them as YOUR industry leader. Southwest will reign as that fun airline for a long time to come. Zappos as the King of Service. And you?????
