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New products and programs are often best designed by your sister; not the Professionals

My sister and brother-in-law made a choice years ago – she would be a stay-at-home mom. Now it did come with its fair share of criticism from people who thought she should work. My sister’s response was usually along the lines of “while you’re at work I’m taking care of your kids in Girl Scouts, being the classroom volunteer mom, going on the school trips and”……. Well you get it.

Over the years I watched my sister go from Finance Professional to Creative Genius. I’ve watched her work Arts & Crafts wonders, create/organize events that rocked, and keep kids engaged in many activities.

And then about a week ago I realized something……..My sister was the answer to a packaging nightmare I was having with a new Professional Development Product I’m creating and getting ready to launch. I figured all that creativity she puts into changing the life of a little kid would easily fit into working with Big Kids and my Recess At Work theme. Who would better know how to blend professional, fun, silly, and purposeful all at once? 

After 30 minutes yesterday we had several solutions. This was after hours of talking to “Professionals.” And it only confirmed what I talk about with my clients all the time. When working on new ideas bring as many people as possible into the process. Engage as many employees as possible if you want to engage a customer or create a customer experience.

Ask the maintenance people. Ask your admins. Ask accounting. Ask your customers. Bring in people from the outside who don’t “seem” like a fit. Tell everyone on your team to go ask their sister!

And then be ready and willing to let go of some of your ideas. In the end you just might have a better offering. 

I hate you Lori! But love you more than you’ll ever realize.

And for the rest of you………that new product…………is now called…………..

Recess in a ____  _______

or is it

_______   _____ Recess? 

 

You will have to wait a little longer. The good thing is it will solve your slashed training budget issue.

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