Engage a Customer: Force them to buy AND market your business!
Brilliant.
Absolutely Brilliant!
Took a Recess from trade show work last night and went to see The Addams Family musical on Broadway. My friend Ellen and I laughed and laughed. Most of the audience did. After all how can anything be bad with Nathan Lane and Bebe Neuwirth. The writing was brilliant. It was fun, campy, full of sick deranged comments and up-to-date political and social references; something to engage everyone.
But that’s not all that was brilliant. My $5 diet soda was brilliant too! It comes in a souvenir travel mug. You’re not asked if you want one. You get it. You pay for it. They only serve drinks in these cups. On one side it says Define Normal. On the other side it has The Addams Family musical logo.
Think about it. When was the last time you got several hundred people to walk around promoting your business? And they get this opportunity six or seven times per week.
Did I say brilliant!
