Want an engaged employee and an engaged customer? Here’s all you need to do…….
TELL THE TRUTH!
This is John. I met him at a trade show the other day. John sells those fashion “readers” that everyone is buying.
So I asked John a question. I asked him if people are still going to the eye doctor.
Boy was that a loaded question for John. While he believes in his product and the quality of his product he also made it perfectly clear that you STILL need to see your eye doctor, get your eyes checked regularly and make sure you are using the correct eye wear. He acknowledges that too many people are using readers as their answer to eye care savings.
It reminded me of the idiot who once told me that dry gas was my answer to the check engine light. Or was I the idiot who believed him and then my engine experienced a sad sudden death?
It’s that simple. Engaged employees tell the truth. When your product is an option, a complement, or a temporary substitute give your customers that information. Don’t tell them you’re the replacement when it is not the case.
Tell the truth. Your employees won’t feel sleazy and your customers will love you, be loyal and keep coming back.
And since I like John’s honesty……check out Scojo’s website
