Hey BIG COMPANIES, Why should I complete your survey/feeback form?

Last month I leased a new Subaru. My experience was great – from the time I called the dealership with my wishes until the salesperson called me back two days later to tell me he had the car I wanted, on his lot, and I could drive home with it tomorrow (that day had I been available).

I drove there the next morning. The car was waiting for me to test drive and a few hours later (they needed to install the blue tooth) I was on my way home.

Yesterday a survey from Subaru Inc. arrived in the mail. 4 pages long of question after question.

Do big companies not get it?

• Hotels ask me to take a 10 – 15 minute survey after my experience and give me nothing. How about some extra rewards points? A 10% savings on a future stay? A cocktail on my next visit to one of your properties?
• Subaru asks me to take time to complete this survey. How about a free service? A key chain? Savings on a service? Put me in a drawing for my lease payments to be paid by you!
• I love Verizon Wireless as many of you know from my past writings. But when I need to press 16 keys on the phone to reach a rep and right before I get to reach the rep you ask if I would take a short survey at the end about my experience…… My experience is sucking at that moment!

I applaud big companies who are trying to provide a better customer experience. But, I’ve given you my money when I purchased. Now you want my time to complete a survey that goes on and on and on and on. Get your head out of the sand……….

I’m about to help you do a better job.

How about giving me something?

My feedback might do the following for you:

• provide for a better employee experience
• provide for a better customer experience
• help you crush your competition
• give you a sales tip
• get your employees more excited about their jobs
• get you to see where you can improve

I am helping you better your business. This survey/feedback form is not about me. We all know that. It is time you start making it about me.

So staring at the survey, getting ready to crumple it up and toss it in the pile of torn up mail from every organization I ever contributed to asking for money I had an idea…..

I sent the UNanswered survey back to Subaru with the attached note: 

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