Our most valuable resource sits 63′ ahead

I should have turned around, got on the highway, chased the driver and made him pull over. On the back of the 18-wheeler in big bold letters it read:

Our most valuable resource sits 63′ ahead

As I passed by the truck turning onto the entrance ramp of the highway I noticed “sits 10′ ahead” on the side of the trailer near the front, approaching the cab. How cool I thought. Someone actually took the “thank you to employee messages” that I talk about in Diary of the Happiest Employee on Earth and went a step beyond – or 63′ beyond - for all to see.

I should have turned back. I should have gotten a picture. I should have waved down the driver and done an interview right on the side of the highway. How cool is that, in big bold letters telling an employee doing their job that they are the most valuable resource…and each day thousands of people get to see that! That’s right customer, you’re not #1; our employee is.

But Mr. Customer, I’ll bet this employee is proud and happy and you’ll reap those benefits. And on doing some research I find that Crete Carrier is one of the highest paying carriers with high marks from employees and a high customer experience.

It’s just another example of why I came up with R+EE+CE=$$ and why we are hearing more and more about companies realizing it is time to put the employee first if they want satisfied customers. And by putting them first I mean doing things not talking about it! If this ain’t an example of putting your words to action I don’t know what is.

Now I have contacted people from the company to see if I could get a picture. I’ve even done a Google Search to find one. None around. The company rep did say he would send me one when the truck is back in the yard. Personally I hope that truck never ends up back in the yard long enough for pictures.

Brilliant employee experience idea. Brilliant marketing idea. Brilliant recruitment idea. Brilliant customer experience ideas. Congratulations Crete Carrier…..you’re brilliant!

UPDATE Janaury 26, 2012: Well it seems that the folks at Crete Carrier were watching Social Media feeds. And I made some new friends in the trucking world.

My new friend Jodi sent me this. This is the truck Jodi drives. Now it’s not the truck  I saw (company reps promise me that one is coming), but it delivers the same message. Way to go Jodi!

Crete Carrier Driver Jodi Judson drives this!

And my new friend John Lawrence sent me a link to a very similar one. You can check that out by clicking here.

John and Jodi, if you’re ever resting at the Southington CT TA make sure I know you’re in town. Coffee is on me.

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