It’s not about thanking customers; it’s when and how

At the Double D Diner: The World’s Only Virtual Diner Fighting Hunger, everyone gets a personal CUSTOM thanks when they make a donation. Everyone. Whether that donation be $1.89 for a cup of coffee or several hundreds of dollars by ordering a virtual feast or banquet of desserts. Every customer gets treated DDequally.

Thanks come in the form of poems, revised lyrics written to an old favorite tune, a twitter shout out, a Facebook mention, a handwritten note, a pin, or in some other surprise manner. You’ll have to make a donation and see how Clyde Sdale thanks you in that surprise manner! Every donor gets a personal thanks. Every. Single. One.

Does it take time? Of course it does. But it is one of the things that sets The Double D apart from other charitable organizations. It’s just one of the things that The Double D is doing to break the mold of boring, old archaic charity business models. It’s the reason some donors, so they say, continue to come back and donate over and over and over and over again! For the fun!

Every business has an opportunity to set a standard, to set themselves apart from the rest. Some do it. Some don’t. Others could care less. What about your business?

When was the last time you were personally thanked by a business you frequent? How did they do it? Now sure we get the obligatory thank you right as the transaction comes to a close, but frankly, I can’t remember the last time I received an after-the-transaction thank you for my purchase or my loyalty. Like when I got home? Or the next day?

In this connected world that we live in it should be so easy for employees and business owners to thank customers. And I think if you’re a smart business owner you and your staff should be striving to do just that!

Often I ask myself why do we keep going back to those places, when let’s face it, there are probably so many other options; perhaps even with employees and owners who are ready to appreciate your business  – and your loyalty…………..




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