Free stuff for reviews. Good or bad?

Several years ago I had a little fun with the airlines. I developed my own survey for them to rate me as a passenger. We’ve all received surveys from hotels and airlines wanting to know about our experience. How was your flight? How was your stay? How was, How was, How was? Tell us, Tell us, Tell us! One day I was in a mood and decided to turn the tables. A couple of tweets later the folks at JetBlue were first to take the bait (here’s my rate me as a passenger survey) and had a little fun with it. I’ve always thought that if I’m buying your product or service AND THEN you want me to fill out your survey or review you, you should give me something. Especially if customer loyalty is important to you. In the case of hotels and airlines how about some points? A …