This year, 2021, Small Business Saturday is November 27th. The annual holiday season shopping day to support the small businesses in your community. Ironically supported by the behemoth AMEX! I’m all for supporting small business. I am a small business. But I think this one day a year grand push is not good enough; and we certainly shouldn’t need a reminder or a corporate sponsor. Several years ago I started thinking about how we look at Small Business Saturday and it’s all wrong! What if you made a decision to support a particular Small Business Industry all year long? Let me share a few examples: I stopped going to Starbucks years ago. I can’t remember the last time I was in one of their stores. First of all, I live in South Florida and there’s two words that true coffee lovers will understand. Cuban Coffee. (aka Cafecito) There are so …
